Legal
Privacy Policy
Magnetic AI is the trading name of Magnetic Matrix Ltd, a company registered in England and Wales (company number 16516968), with its registered office in Plymouth, Devon.
This policy explains what personal information we collect when you use our website, why we collect it, and what we do with it. We've written it in plain English because privacy policies shouldn't require a law degree to understand.
If you have questions, email us at hello@magneticai.co.uk
Who is responsible for your data?
Magnetic Matrix Ltd is the data controller for any personal information collected through this website. That means we decide why and how your data is used, and we're responsible for keeping it safe.
What data we collect and why
Enquiry and contact forms
When you fill in a contact form or send us an email, we collect your name, email address, and whatever you choose to include in your message. We use this to respond to your enquiry and, where relevant, to follow up about our services. The legal basis for processing this data is legitimate interests — specifically, our interest in responding to people who contact us, balanced against your right to privacy.
Consultation calls and meetings
If you book a call or meeting with us, we may collect your name, contact details, and information about your business that you share during or ahead of the session. We use this to prepare for and follow up on the meeting. Again, the legal basis is legitimate interests.
Website analytics
We use analytics tools to understand how people use our website — which pages are visited, how long people stay, and how they found us. This data is aggregated and not linked to individual identities. Where cookies are used to support this, we ask for your consent before placing them.
AI Readiness Assessment
If you complete our AI Readiness Assessment, we collect the responses you provide about your business — including your current use of technology, your goals, and your readiness to adopt AI. We use this information privately, and only to understand whether there might be a good fit between your needs and what we do. This data is never shared with third parties, used for marketing purposes, or passed to anyone outside Magnetic AI. The legal basis for processing it is legitimate interests.
Newsletter and marketing communications
If you sign up to receive updates from us, we collect your name and email address. We use this only to send you the communications you asked for. The legal basis is consent, which you can withdraw at any time by clicking the unsubscribe link in any email we send.
What we don't do with your data
We do not sell your data. We do not share it with third parties for their own marketing purposes. We do not use it for automated decision-making that has a legal or similarly significant effect on you.
Third-party tools and processors
We use a small number of trusted third-party tools to run our business. These act as data processors on our behalf — they handle your data only on our instructions and cannot use it for their own purposes.
- Email and calendar platforms (such as Google Workspace) for communication and scheduling
- CRM software for managing business relationships
- Analytics platforms for understanding website performance
- Email marketing tools for sending newsletters, where you have signed up
All third-party processors we use are required to handle data securely and in line with applicable data protection law.
International transfers
Some of the tools we use may process data outside the UK or European Economic Area. Where this happens, we ensure appropriate safeguards are in place — such as standard contractual clauses or adequacy decisions — to protect your information.
Cookies
Strictly necessary cookies
Essential for the website to function. These do not require your consent.
Analytics cookies
Help us understand how visitors use the site. We only place these if you accept them via our cookie banner.
Marketing cookies
May be used to track the effectiveness of any advertising we run. We only place these with your consent.
You can control cookies through your browser settings, though disabling certain cookies may affect how the site works.
How long we keep your data
We keep data only for as long as we need it.
- Enquiry and contact data: up to 2 years from the date of last contact, unless you become a client
- Client relationship data: 7 years from the end of the engagement, in line with standard business record-keeping requirements
- Newsletter subscribers: until you unsubscribe or ask us to remove you
- Analytics data: in line with the retention settings of the relevant platform, typically 26 months
Your rights
Under UK data protection law, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate or incomplete data
- Erase your data in certain circumstances
- Restrict how we process your data in certain circumstances
- Object to processing based on legitimate interests
- Withdraw consent where processing is based on consent
- Portability — receive your data in a structured, machine-readable format in certain circumstances
To exercise any of these rights, email us at hello@magneticai.co.uk. We will respond within one month. If you are unhappy with how we handle your data, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
Security
We take reasonable technical and organisational steps to protect your personal data against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, but we take our obligations seriously and keep our practices under regular review.
Links to other websites
Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and recommend you read their privacy policies before sharing any personal information with them.
Changes to this policy
We may update this policy from time to time. When we make material changes, we will update the date below and, where appropriate, notify you by email. The current version will always be available on this page.
Last updated: May 2026
Magnetic Matrix Ltd | Registered in England and Wales | Company No. 16516968 | Plymouth, Devon