Magnetic AI provides practical, human-led AI consultancy for UK SME leaders, helping teams streamline processes, reduce admin, and adopt AI safely.

Case Studies

Practical AI work with real businesses

Examples of how Magnetic AI helps teams find useful AI opportunities, improve workflows and create safer ways to adopt AI.

Featured Case Study Apex HR

Modernising HR with AI-Powered Innovation

The Challenge

Apex HR wanted to explore AI in a way that improved client service and back-office work without losing the human-centred style of the business.

Our Approach

Magnetic AI worked with the leadership team to understand the business, identify practical use cases, shape the roadmap and explore useful AI-supported workflows.

What We Delivered

AI strategy support
Technology roadmap
Website and digital planning
Custom HR AI tool concepts
Automated Admin Workflow
Governance and safe-use thinking
Ongoing strategic support
Personalised AI User Training
Custom CRM with automation & AI Smarts

Impact

Combined 40hrs per week saved
Clearer direction
Better understanding of AI opportunities
More confidence across the leadership team
Practical next steps
A stronger foundation for future AI work
Sustainable Growth
Happier empowered team

I have had the pleasure of working with Jake and Magnetic AI, and the experience has been both positive and valuable for Apex HR. Jake stands out for the care and attention he invests in understanding a business, not just what it does, but what it stands for, where it is heading, and what matters most right now.
From day one, his approach was collaborative, insightful and human-centred, helping us adopt AI in a way that strengthens rather than dilutes our ethos.
Jake brings a rare combination of technical expertise, strategic thinking and personable support that inspires confidence.